At the height of its formaldehyde scandal, Lumber Liquidators issued a blistering public denial. It said that its flooring materials passed tests. It said workers at the factory where the flooring was made had nothing to do with its manufacturing. It said it had stopped purchasing flooring from the factory at issue. The denial sounded unlikely at the time, and we now know none of it was true. Virtually the entire statement contradicted what company officials had known all along. The lies were intended to mislead investors, the SEC ruled, and the company has now agreed to pay a $33 million fine.
The fine is nearly the same amount the company paid in settlements with consumers who faced a risk of various illnesses including cancer from the chemical exposure. The proportions reflect the priorities of U.S. law, under which misleading investors is every bit as serious as intentionally harming public health.