Thursday, June 4, 2015

Two More Brands Join Ingredients Trend

There are two additions to the ingredients trend that I wrote about last week.

Subway is planning to drop all preservatives and artificial colors and flavors from its menu within two years. The change will start with roast beef — the restaurant chain says roast beef really doesn‘t require chemicals. Subway had already been systematically reviewing its ingredients since dropping the bubble chemical azodicarbonamide from its bread a year ago, and more recently it started to phase out caramel color.

Kellogg’s plans to dabble in products that aren’t based on chemicals. If the first four semi-natural cereals are a success, I’m sure more will follow. In addition, Kellogg’s says it will make its ingredient panels easier to read so consumers won’t have to guess about the ingredients in the products.