Tuesday, June 12, 2012

Personal Mapping

Maps got just a brief mention in Apple’s presentation yesterday, but it was enough to plant the idea of personal mapping.

We’ve had the ability to mark and search maps for many years, and that leads naturally enough to contextual advertising placement on maps, but why was that the obvious advancement in mapping? If maps can tell you about a business’s marketing plans, couldn’t they highlight the details of your own life just as easily?

It is, at least, an interesting idea, and one that I imagine we will come to take for granted by this time next year. When we look back, it will be easy to forget that personal mapping is an idea that hadn’t crossed most people’s minds until now.