Giving up alcohol in January has become a recognized trend in Britain, with Guardian reporting on a recent survey:
What I find most interesting is that people have saving money on their minds, and that it is a broad trend:
The majority – 56% – said they were "going dry" to save money . . . 19% said it was because "no one else drank in January".
When the popular image of a product makes people think of saving their money, that can be an early sign of a long-term downward trend. Purchasing habits change over a period of time, but changes may be inevitable after product perceptions have changed.