Wednesday, November 27, 2013
Today in my area it is flooded intersections and ramps from a major winter storm causing traffic trouble in my area. Yesterday, though, it was the pre-Thanksgiving sales, putting shoppers on the same roads as commuters and holiday travelers. The resulting traffic jams were ferocious. But it shows that the retail promotions targeting the two data before Thanksgiving, the biggest innovation in this shopping season, are having an impact. Retailers may like the extra store traffic, but there is a cost: with so many scheduled sale days, few shoppers will be looking to pay full price for anything.