Thursday, November 5, 2009

A Farmer’s Market in a Corporate Center

This was the busy scene at The Farmers Market at Great Valley last Thursday. The farmer’s market sets up in the heart of a corporate center for three hours at lunchtime every Thursday. It has been running since September, and winds down for the season a week from today.

It’s hard not to admire the efficiency of the operation. It occupies a corner of a university parking lot, an overflow area that is otherwise only used for evening events. Thousands of people work within a few blocks of here and can stop by to buy produce on their lunch hour. The produce is at least a day or two fresher than anything that goes through wholesale channels, and less food gets damaged or wasted along the way. And the farmer’s market helps to build community by connecting the farmers, the university, and the workers in the employment center.